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Are you doing everything you should be in the
marketing of your business or is there something
that’s slipping through the cracks that could bring
you a ton more money?
What can we help you accomplish?
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Ad Design – We can brainstorm with you to make sure you have the best message in your ads, including attention getting headlines, copy and a call to action. We can create the ads for you or tell your ad reps what we want in the creation of your ads (this is good when the place you are putting the ads will design them for no charge, it will save you money).
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Advertising Planning – We can put together a comprehensive plan for your advertising according to your budget and/or we can develop a budget for you based on your business, target market and where we think you should be spending your advertising dollars. Then we can work with you or for you on the implementation of this plan.
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Copy Writing – We can write the copy for any of your marketing materials including but not limited to your letters, emails, brochures, flyers, website, banners and anything you want in writing to promote your business with. It’s important to have a consistent message and branding throughout your materials and we will make sure that happens.
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Direct Mail Campaigns – We can coordinate, develop and implement any and all mailings including the design of the pieces, printing and mailing. We can also purchase unique, targeted mailing lists on your behalf as needed.
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Email Marketing – We can systemetize your email marketing and/or develop a program and template for you to use. We can then write the copy, stories, find articles to link or guest writers to write on a regular basis for you or teach you how to do it so it will get done regularly. We will also teach you how to build your email list through other marketing means.
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Event Planning – We can assist any business with the planning, hiring and coordinating of any event, open house, grand opening, ribbon cutting, anniversary event, customer appreciation party, etc. We have many vendors we have connections with that may offer our clients discounts so it’s always good to ask.
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Graphic Design – We can brainstorm with clients and develop ideas for logos, materials, promotions and more. Then we can take them to our designers to jazz up or to our client’s designers, it doesn’t matter. What does matter is that the design/idea is consistent with the current branding and sales messages of the company and by going through KSM you get quality graphic design AND sales & marketing experience.
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Logo & Image Development – We take time in finding out as much about the client as possible in order to effectively come up with concepts for logo and image development. We incorporate company values, target market and personality into each design.
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Marketing Plans – This is something no business should go without however they most always do. We can put together a comprehensive plan for advertising, publicity, promotions, networking, memberships, volunteering, vendoring as well as evaluate what your competition is doing, some basis market analysis and we include a budget on suggested expenditures.
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Media Buying – We can deal with all those sales reps that call every week so you don’t have to. Many times we don’t even need to meet with them since we have information on almost every local advertising medium out there and can tell right off the bat if what they call about is something our client’s should consider. Then you get involved. No more meetings, hour after hour with sales reps who don’t take no for an answer.
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Networking – We help you decide which networking organizations and events will be worth your time in attending; those that reach your target market OR that gain you more exposure in some way.
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Planning Meetings – In addition to the JumpStart Your Marketing 1-on-1 Planning Meetings, we can provide ongoing (monthly if necessary) support, advice and resources to clients who need or want that extra accountability or push each month to get their marketing tasks done.
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Press Releases – We create or initiate story ideas for clients in order to get their names in the press. We write, distribute and follow up on all releases to the media and have gotten many clients extensive coverage over the years.
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Promotions – We assist clients in determining the best and most attention getting in store or business promotions to gain exposure, new business or repeat business. We develop ideas, connect clients with other businesses to co-promote with and implement the promotions in every way.
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Referrals – We figure out the best way for clients to gain more referrals, period.
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Research & Analysis – We can research anything online for our clients as needed, we can conduct phone or email surveys to their databases or other lists and we can compile the results to advise on the implementation of specific marketing strategies based on our findings.
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Sales & Cold Call Training – We help many clients each month fine tune their sales pitch, presentations or cold calling skills. We also speak to sales teams on database management and follow up or other subjects as needed.
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Web Design – We brainstorm with clients on the look and feel of their new website based on their current marketing materials or site. We come up with the idea for design, write the copy and coordinate the development of the site with either one of our website developers or the client’s.
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Workshops – We conduct monthly 4- hour Marketing CRAM Sessions that are chocked full of content for the small business owner or entrepreneur in the greater Sacramento area (soon they will be available online too).
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