1.      Make the Most of Your Marketing Dollar$
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I'll show you variouscreative, guerilla marketing and PR techniques and effective marketing strategies for small businesses and entrepreneurs who have little to no money or who are starting up a new business.

Learn the Insider Secrets to Free or Low Cost Marketing & Advertising

• Defining your target market
• What does your target market read, listen to, watch, etc.
• Developing the best message to reach your target market
• Determining the best marketing medium (print, direct mail, internet, advertising, etc.) to reach your target market

2.      13 Networking Secrets!
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Learn all the easy and inexpensive tricks, habits, tips and strategies I’ve used in my business networking that has elevated me to celebrity status almost in the circles I network in. These secrets can be for the extrovert or the introvert and can apply to any business or personal networking setting.

Learn my 13 Networking Secrets and How to Follow Up Effectively so You Don’t Waste Your Time!

3.     Building Your List with Your Website -  Web Design Secrets and Strategies Your Web Designer Has NO Idea About and Won’t Tell You!
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Are you wondering if your current site is getting traffic, converting traffic or working for you at all to help you get more clients?

Are you building a new site for your business and not sure really where to start or who to go to have help you?

I find that clients who come to me with a website they built themselves or a friend of theirs built have spent so much time learning about such design programs or templates that with their own hourly rate of say $100 – 200/hour they could have paid a really great designer to do such a better job. 

I also find many clients who have just had really expensive and nice sites built for them but they do nothing to attract attention or make visitors take action when they get there - so what good are they?
 

In this talk you will learn:

 

Ø      The # 1 goal that you should have for your site

Ø      The one thing you can add to your website NOW that will easily bring you more new business

Ø      3 Simple ways to build your contact list from your website

Ø      The one thing 95% of all web designers DON’T tell you regarding the effectiveness of your site (not because they don't want to tell you but because they don't know)

Ø      The Secret Formula to writing a webpage so it gets read and responded to

Ø      At least 3 new ideas you can easily bring to your current web designer or implement on your new site to make your site more interactive and resourceful

4.     3 ‘Million Dollar Business Success Strategies’ that will Take Your Business from Surviving to Thriving! 
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Ø      Do you feel like you’re stuck in your business and you’re not sure why?

 

Ø      Wonder why you aren’t making the kind of revenue you thought you would make?

 

Ø      Not sure how to get new clients or more referrals regularly and consistently?

 

I’ve been there too and this is what most of my clients tell me when they sign up to consult with me.  They say “I feel like the money should be rolling in but it’s not” or “I need to get my business up and running faster, I need to make money; what’s the best ways to get more business?”.

 

If you feel like this or similar, you are not alone.  In fact with so many small businesses opening up these days – this is becoming the norm.  Entrepreneurs and small business owners typically go into business because they want to do what they love, right?

 

They typically know their business, product or service in and out but when it comes to the marketing of that business, product or service they aren’t really sure the best ways to go about it.  Even some very marketing savvy entrepreneurs have no idea; maybe they did marketing for a larger company at one point but marketing YOURSELF can be completely different, right? 

 

It’s not always that easy to SELL YOURSELF.  I know.  However it can be if you just learn some basic tools and strategies that most entrepreneurs and small business owners don’t take the time to learn. 

 

In this talk you will learn:

 

Ø      The secrets Millionaires use in their own businesses

Ø      Goal setting strategies that make you think BIGGER!

Ø      How to be more successful in business without spending more time

Ø      The one thing that could be holding you back from huge success and income growth

Ø      Simple, easy Relationship Marketing strategies to give you more repeat business and referrals

Ø      2 ways to get more balance in your life

Ø      How to design your business to fit your lifestyle instead of fitting your life around your business

Ø      How to get more publicity and exposure in your business and community

Ø      How to simplify your target market and your marketing messages in order to increase your bottom line

5.      9 Strategies to Boost Your Sales Copy
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Whether you like it or not, if you are in business, you’re in sales. You may not like to be the one selling your product or service, but unless you have a sales force, if you don’t do it, who will? That's why you need to learn the most effective strategies to writing a sales letter.

Whether you're selling a product or service, in this session you will learn the 9 key strategies to writing strong copy that communicates and persuades ... to get results! These strategies can apply to web pages, e-mail, sales letters, brochures, flyers, newsletters, direct mail, and more as long as your goal is to elicit a reaction from your reader.

During this session you will:

• Learn how to emphasize headlines and critical sales info so they really grab attention
• Learn how to incorporate customer testimonials in a creative and effective way
• Learn how to talk about pricing and objections in a non-threatening way
• Learn how to offer additional services or products as BONUSES to help people decide to buy

6.      “7 Crucial Database Marketing Strategies All Business Owners Should be Following or they’re Missing Out on a Ton of Sales!”
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In this isage of relationship marketing,building relationships with your prospects, referral sources and as many people as you can meet and add to your database is your most important marketing tool.As a business owner or entrepreneur, if you are NOT marketing to those people who know you and have already done business with you then YOU ARE MISSING OUT ON A LOT OF SALES!

If you’d like to learn how to easily increase your database, market effectively to your database and to your unique target market with my easy to implement strategies without breaking the bank, then you’ll want to attend this session.

Attendees will learn:

• Creative marketing practices for finding, managing and keeping on “Top of Mind” with your database, that really work!
• How to double your database in less than no time at all
• How and where to maximize your networking
• Effective online and offline marketing tactics
• How to write and send email marketing campaigns
• Easy strategies for follow up marketing
  Website and internet resources and tools to save you time and money
  

7.      “Discover the 4 Keys to becoming the Go-To-Gal for your industry or organization - which leads to more revenues and increased PROFITS!”
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Catapult your business into a hugely successful and profitable business this year by transforming yourself into the Go-To-Gal for your industry or organization. Relationship Marketing Coach, Katrina Sawa, owner of K. Sawa Marketing did just that in the first 4 years in business. Katrina is top of mind with thousands of professionals and entrepreneurs in the greater Sacramento area when it comes to how to best market your small business. That means she is so good at keeping in touch with all of them, keeping “in their face” and reminding them to refer to her that she is the first one they think of when the thought of marketing comes to mind.

Katrina has done this through key Relationship Marketing practices she’s implemented and consistently brings to the table everywhere she goes. In this talk Katrina shows us her 4 key practices that have launched her business into huge success both locally and internationally.

The 4 Key Attributes of a Go-To-Gal:

1. You’re everywhere and everyone knows you

2. You have a professional and recognized brand

3. You’re extremely knowledgeable and it shows

4. You ACT on opportunities!

In this talk or teleclass you will learn:

 

Ø      How to make the most of your marketing dollars – to spend or NOT to spend??

Ø      How to take advantage of opportunities that are right in front of your face!

Ø      Simple, easy Relationship Marketing strategies to give you more repeat business and referrals

Ø      How to get more publicity and exposure in your business and community

So, come and learn how to become the Go-To-Gal for your industry or organization – and don’t worry, you don’t have to be good at sales or even that outgoing – but you MUST be motivated to implement!


8.  "Kicking You and Your Business into High Gear, Online and Off!"
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Ø       Do you wonder why you aren’t making the kind of revenue you thought you would make?

 

Ø       Not sure how to get new clients or more referrals regularly and consistently?

 

Entrepreneurs are popping up all over the place these days.  Everyone wants to go into business for themselves, and why not?  We hear about:

 

Ø       Flexible schedules

Ø       More time with family

Ø       More money and freedom

Ø       More balance and less stress

 

Right?

 

But it’s not always that easy when you really get down to it, is it?  There’s so much more to running a business than just providing the product or service – like you build it and they will come, the old saying that just isn’t so….

 

So, what do you do, how do you do it, where do you spend your time or money, how do you get more clients, how can you maximize your online presence and overall get the biggest bang for your buck and time?

 

In this talk, you will learn and be able to implement IMMEDIATELY:

• How to overcome what's making you feel stuck in your business so you can move forward FASTER
• How to design your business to fit your lifestyle instead of fitting your life around your business
• The 3 most important things YOU MUST HAVE on your website these days in order to really have it working for you
• Simple, easy Relationship Marketing strategies to give you more repeat business and referrals
• Katrina's simple follow up system anyone can implement  
• The 2 simple strategies Millionaire Entrepreneurs use in their business that you can implement too so that you can create and LIVE the life of your dreams
• Goal setting strategies that make you think BIGGER!

Download Katrina's Speaker Sheet Now

 

Custom Presentations on Various Marketing, Advertising, Networking, Publicity Topics available  -  Just ask!

 Download Katrina's Speaker Sheet Now

Dedicated to your success,